A Launch Like No Other

CYB Sector Competitiveness Plan Website
CYB Sector Competitiveness Plan Website
CYB Sector Competitiveness Plan Microsite


This project included the development and launch AustCyber’s new brand in readiness for the Australian Cyber Week and included their digital, printed, Cyber Week specific and longer-term presences.

The Challenge

AustCyber approached Impress Design after experiencing an unfavourable experience with another agency part-way through the building of their new site. They decided to abandon the work they had completed to date on the other project and commissioned Impress Design to carry out the work.

It involved:

  • launching a new website and CMS
  • launching 2 x microsites within the overall website 
  • design of the 2019 Sector Competitiveness Plan in print and digital (a flagship document for the industry)
  • sub-branding of 2019 Cyber Week, inclusive of social and printed presence
  • development of a video suite to launch the AustCyber Project Funds
  • development of Cyber Week trade show strategy.

The Execution 

The first key challenge on this project was based around timings (having inherited the project mid-stream with the original agency, AustCyber still had the same deadline for launch) with 18 weeks from planning to launch. This required efficient and detailed planning to ensure there were no down-times experienced throughout waiting for content or approvals to be supplied, and provided the opportunity to be working across the studio in parallel.

The second key challenge was security considerations, with AustCyber being a Federal Government body, and part of the Industry Growth Centre Initiative, they were responsible for being a trusted advisor to the cyber security sector, and as such, needs to maintain a very high standard of security for this website for repetitional reasons. So with many external integrations being built in by request, we needed to be diligent to plan for and close any weak points in the design.

Due to the nature, scope and timelines involved with the project, Impress assigned leadership internally of the separate elements of the project to various creative specialists, such as the website production, print production, copywriting and artwork manager (designing the long format reports).

The Outcome

In the space of 18 weeks, we were able to develop the strategy, branding and sub-branding, website plus two microsites, trade stand for the conference, develop over 50 social media tiles, design a 160 page technical report and develop a package of four videos to promote the launch of various elements.

The websites can be found at:

As a result of our delivery and ongoing support, Impress Design is now on retainer with AustCyber. We are their only retained external service provider and provide them with services across all design and communication disciplines.

Tue, 12/03/2019 - 12:35